Martha Stewart for pingg
pingg Designer Series: Martha Stewart
This morning, we are excited to announce the Martha Stewart Collection exclusively for pingg!
Martha and her team of experts have created a truly unique collection of invitations and ecards featuring iconic images from their extensive libraries. The collection is full of fun and elegant designs perfect for every occasion, from baby showers to back yard bbqs and everything in between.
We are also happy to announce that Martha Stewart is now sharing her expert advice on pingg! Her guide to party planning essentials can be found on our new ‘entertaining section‘. Throughout the year, Martha and her editorial team will continue to add new ideas and tips, exclusively for you.
So, take a look at the new collection of invitations, peruse our new entertaining section and take advantage of all that Martha Stewart has to offer.
MARTHA STEWART DESIGNS UNVEILED ON PINGG—A STYLISH AND FUNCTIONAL ONLINE INVITATION AND EVENT PLANNING COMPANY
NEW YORK, NY—March 3, 2009—pingg, a stylish and functional online invitation and event planning company, today unveils Martha Stewart-designed online invitations and entertaining ideas on www.pingg.com. The new offering is part of Martha Stewart Living Omnimedia’s (MSLO) agreement with and investment in pingg announced in October 2008. Martha Stewart and her team of expert designers have culled a special collection of diverse, stunning images from MSLO’s extensive content libraries that can now be incorporated into online invitations and e-cards. The iconic images are fitting for every occasion and are part of the pingg Designer Series—a curated gallery of unique and vibrant images from a group of illustrators, painters and photographers, who celebrate and represent the company’s commitment to design and style.
pingg has also launched an all-new content section on its site that features party-planning tips and entertaining ideas from Martha Stewart and her editorial team. Whether looking for ideas for bridal showers, inspiration for kids birthday party activities or etiquette guidance, pingg users will now be able to enjoy advice from today’s leading entertaining expert, Martha Stewart.
Additionally, beginning today marthastewart.com (http://www.marthastewart.com) will feature links to pingg via the homepage, wedding, entertaining, food and holiday areas.
Some of the most popular searches on marthastewart.com relate to entertaining including baby and bridal showers, birthday parties and graduation parties. Now visitors to the site can conveniently create online invitations for their events by incorporating the beautiful imagery and photography for which the Martha Stewart brand is known.
“We are excited to be contributing to pingg’s collection of stylish online invitations, providing consumers with beautiful, iconic images from our rich archive of photographs,” said Wenda Harris Millard, President of Media and Co-CEO of MSLO. “Our relationship with pingg is an important element of our online strategy. We continue to leverage our digital platform and further extend our well-established presence in the entertaining space with the kinds of tools and services users want and need via pingg.”
“We are thrilled about our relationship with Martha Stewart Living Omnimedia,” said pingg CEO and co-founder, Lorien Gabel. “Our users share a sensibility of design and a knack for entertaining with Martha Stewart’s audience and we look forward to creating additional value for both constituencies while facilitating a few million good parties along the way.”
pingg provides both digital and printed invitations, enabling hosts to design online invitations or e-cards and have the option to send a print version that pingg will print, stamp and mail to all or a part of a guest list. Whether sending print invitations to a few people who don’t have email or to an entire guest list as a keepsake, pingg makes it seamless. Hosts can still manage their event online as each of pingg’s printed invitations and cards include a dedicated event Webpage link where guests can go to RSVP online.
About Martha Stewart Living Omnimedia, Inc.:
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company’s flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO’s multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, “The Martha Stewart Show,” and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy’s, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success at Wal-Mart, Michaels and independent retailers, Martha Stewart for 1-800-FLOWERS.COM and a co-branded food line with Costco. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
About pingg:
Based in New York, pingg.com was co-founded in 2006 by brothers Lorien (Tree) Gabel and (Ami) Matt Harrop. Lorien and Matt are CEO and CTO respectively. Their third business venture together, pingg.com is a new, free invitation creation and event management platform that lets design conscious hosts seamlessly create, send and manage stylish online and print invitations and event communications for personal and professional events. With stylish designs, integrated print, social networking features, customizable event web page and easy to use tools, pingg is changing the way hosts create and plan their events on the web. For more information, visit pingg.com.
