Michele and Gia met while working as editors for Martha Stewart Living and moved to Los Angeles to form their company. They immediately penned a series of lifestyle books and have contributed to over 100 editorials in such titles as InStyle, O Magazine, Lucky, Glamour and Fit Pregnancy. On television, they have hosted two Fine Living network shows and Gia appeared as the design expert on a TLC makeover show. They have been guests on The Oprah Winfrey Show, The Big Idea with Donny Deutsch and Style Network. Plus, their charm and expertise have been the reason why high-profile brands such as Baby Gap, Amazon and Pepperidge Farm have worked with them to create successful campaigns.

Fall 2006 brought the launch of their own line of MiGi branded products which now includes: The MiGi Baby Collection (a top pick with celebrity moms), MiGi Tabletop (items for home and entertaining), MiGi stationery on tinyprints.com and exclusive baby-themed floral arrangements through Teleflora.

The girls' latest venture, the free daily newsletter and website for moms called Momologie, gives them the opportunity to share ideas and inspiration for living family life to the fullest every day.