The Whitewater Incubation Program is hosting its next Elements for Success series event at the Whitewater University Technology Park Innovation Center at 5:00 p.m. on Wednesday, December 12th, 2012. The event will feature guest speakers Dr. Eric Compas and Alvin Rentsch of Pangea Studios and a discussion entitled X Marks the Spot: Mapping for Businesses and Finding Digital "Treasures.”
  
In today's competitive business environment, new businesses need every edge to find customers and understand the markets in which they're competing. New mapping tools are helping businesses to find optimal locations for their business, to better understand and find their targeted customers, and how to be found by prospective clients. Come find out how these tools could improve the effectiveness of your marketing efforts and help you identify new, untapped regions - your hidden treasure.
  
Pangea Studios is an innovative fusion of higher education with traditional GIS consulting. Through student conducted and led projects, Pangea produces real-world GIS products for clients on campus and throughout the Midwest. Pangea's focus is on interactive web tools which improve decision-making both in the public and private sectors.
  
The Elements for Success Seminar Series is a series of presentations that features experts on areas of interest to local and regional business owners and entrepreneurs. Topics may range from startup basics to protecting intellectual property. The events are FREE and open to the public! A networking session will follow the presentation.
  
Elements for Success is sponsored by the UW-Whitewater Office of Research and Sponsored Programs.
  
For more information, visit (link).