Monterey Bay Wedding and Event Professionals is excited to present its June guest speaker. Liz Goodgold of Red Fire Branding is a nationally renowned speaker known for teaching workshops about how to create a sizzling service brand that builds buzz, referrals and repeat customers.
  
According to Goodgold, “Building a brand is all about the experience you provide your customers. You must create an unforgettable service brand in order to convert prospects
into customers, customers into raving fans, and one-time customers into clients for life.”
This fun, interactive and hands-on workshop will provide practical and tactical techniques
you can learn today and master tomorrow. Attend and discover how to:
1. Identify your brand DNA so that all of your materials are distinctive, memorable and
compelling
2. Create innovative promotions that set you apart from your competitors
3. Translate your brand throughout all of your senses leading to “flawless recall.”
4. Implement signature strategies that “give ‘em something to talk about”
5. Develop a proprietary vocabulary that reinforces YOUR brand.
  
Cost: $10 for Monterey Bay Wedding and Event Professional members, $50 non-members
RSVP is required
  
members. Should an attendee decide to join after the seminar, their admission can be credited towards membership.