The Whitewater Incubation Program has rescheduled its February Elements for Success series event. Elements for Success will now be held at the Whitewater University Technology Park Innovation Center at 5:00 p.m. on Thursday 14 February 2013. The event will feature guest speaker Dr. Robert Boostrom and a discussion entitled Understanding the Consumer Decision-Making Process.
  
It is critical that entrepreneurs and business owners understand their customers and how they behave. Dr. Boostrom will detail the various stages of the process through which consumers go when considering purchases. Understanding this process allows entrepreneurs and business owners to improve the effectiveness and efficiency of their marketing efforts.
  
Dr. Boostrom has over a decade in the industry working for companies such as Sprint Telecommunications, and Crate and Barrel. Dr. Boostrom now works as an assistant professor of marketing and as an iMentor in the University’s Innovation Hub (iHUB) Program.
  
The Elements for Success Seminar Series is a series of presentations that features experts on areas of interest to local and regional business owners and entrepreneurs. Topics may range from startup basics to protecting intellectual property. The events are FREE and open to the public! A networking opportunity will follow the presentation.
  
Elements for Success is sponsored by the UW-Whitewater Office of Research and Sponsored Programs.
  
For more information, visit (link).