Witness the fireworks in what's sure to be an insightful and fast-paced
morning of strategies, tactics, tricks and tips as social media
heavyweights, Gary Vaynerchuk, Host of WineLibrary.TV, and Ian Schafer,
Founder/CEO of interactive marketing agency Deep Focus, "bring the
"Thunder" and "Lightning" to a discussion of social media best practices for building, maintaining and sustaining your corporate brand.
  
AdWeek's digital editor and notorious twitterer Brian Morrissey joins the
discussion to lend journalistic insight and weight to the discussion,
while renowned Wired.com NYC Bureau Chief John Adell moderates the
action.
  
  
Speakers:
  
Ian Schafer
Recently tapped as an AdAge 2007 'Media Maven', Ian Schafer, Founder/CEO
of leading interactive marketing agency Deep Focus, is considered by
many as one of the foremost experts in interactive and social media
marketing solutions and has redefined the way brands and entertainment
properties are marketed online by actively promoting the idea that
"interactive" is not just a medium, it's a philosophy that should be
used to bring consumers closer to brands - and each other.
  
Gary Vaynerchuk
After building his family’s local wine retail business into a national industry leader, Gary Vaynerchuk (@garyvee) leveraged social media tools to build his informed but informal video blog about wine, Wine Library TV. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”
  
Brian Morrissey - Adweek
Brian Morrissey is digital editor at Adweek, where he leads the
publications coverage of new ways advertisers reach consumers through
digital channels. He joined Adweek in 2005 following two years as a
senior reporter at DM News. He has covered the Internet marketing space
since 2000, working for ClickZ and Silicon Alley Reporter.
  
Moderator:
  
John C. Abell, New York City Bureau Chief - Wired.com
  
John C. Abell is the New York City Bureau Chief for Wired.com, where he
directs business and disruptive media coverage.
  
Prior to Wired.com, Abell was at Reuters, where his tenure was evenly split
between pre-and post-Internet eras. He began a traditional career as a
reporter, editor and bureau chief, and then built the Internet's first
real-time news feed, created Reuters' multimedia desk and was the founding
editor of reuters.com.
  
Thanks to Wired.com and Conde Nast for providing the event space and refreshments and for supporting Social Media Week NY.